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This is a glimpse of the past, an aerial photo capturing the cars of the time and the Market, all grown up. The Clock Tower became an icon of the Farmers Market in Over the decades, it has become a worldwide symbol of food and fun.
Hollywood and Farmers Market have been best friends for 80 years. During a fundraiser for the Red Cross in , many stars worked behind the counters at Farmers Market shops.
Shirley Temple, the nation's top box office draw, drew a large and adoring crowd at Brock's Candies. Before the North Market was built, a collection of shops called The Dell stood just to the south. The beautiful Ava Gardner stopped by The Dell to try on summer hats. Marilyn Monroe, appearing as Miss Cheesecake of , showed her affection for Farmers Market at the grand opening of Michael's Cheesecake with stall owner and former Polish diplomat Michael Gaszynski.
Movie stars shared their affection with Farmers Market with other luminaries. President Dwight Eisenhower admired the peanut butter machine at Magee's Nuts. A few years later, the Beatles visited the same shop Ringo wrote their Thank You note. Farmers Market isn't just Hollywood's favorite place to hang out, it's also one of the industry's favorite locations. The HBO hit Entourage closed out its run with a segment at the Market, and late night guru Jimmy Kimmel frequently engages our customers for quirky feature segments.
Before the modern sports era began in Los Angeles, the Farmers Market property played a central role in the sporting life of its city. Gilmore Stadium, built in , just before Farmers Market opened, was home field for the L. Bulldogs, the citys first professional football team. The stadium also hosted rodeos, boxing matches, swim exhibitions and motorcycle races.
Midget car racing was by far the most popular attraction at Gilmore Stadium the facility was built with the pint sized race cars in mind. The midget race cars were small, quick and wide open. The racing season at Gilmore Stadium ran from May to "Tanksgiving" and packed the place. Gilmore Field, opened in , was the home of the Hollywood Stars, one of two professional baseball teams in L. Among the Stars ownership group: C.
DeMille and Barbara Stanwyck. In the early 20th century, drilling yielded vast oil reserves on the Gilmore dairy farm where Farmers Market now stands. The A. Gilmore Company turned the discovery into Gilmore Oil Company, a major force in the genesis of the automobile culture in L. The Gilmore Oil Company started modestly, but in short order, the property was a field of derricks pumping oil.
Most of the petroleum extracted from the land in the early days was used to pave dirt roads across the region. As the automobile became a staple throughout the West, Gilmore Gas stations popped up everywhere and helped fuel drivers' love affair with the automobile. There were more than 1, of them that sold only Gilmore products and another 2, that sold them along with other brands.
The Farmers Market was born in , when two entrepreneurs approached Gilmore with an idea for a village square on his large vacant field, where artisans could sell handmade goods from stalls surrounding a central produce market.
Gilmore had already built a racecar track on the property and later added a drive-in theater and Gilmore Field to accommodate a minor league baseball team. Much of the property was sold over the years, including a large portion to CBS in Earl Gilmore's two daughters did not work actively in the business; a manager, John Gostovich, took over after his death.
Hilty succeeded Gostovich in , more than 11 years after he started working for the company as a staff accountant not counting summer jobs at the market as a kid. Only one other family member is involved in the day-to-day operations, a niece who heads the human resources department.
Hilty's sister and two cousins also serve on the board. While family decision making can be a slower process than in the old days, careful deliberation could be the key to the company's longevity. Maybe that's one reason we've survived so long. Mon, Oct 25th, Join our Membership!
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