Ruth boston macau

Ruth Boston is the vice president for destination marketing and sales at Sands China Ltd. Search for:. Headlines Interview Macau. This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More. RB — India remains a very important market for us as Indians travel more and more.

Today, they are going all over the world, so in Macau we organize a lot of meetings for Indian businesses. For the India market, we are competing with places like Dubai, which is a similar distance [from some places in India] as Macau. Save my name, email, and website in this browser for the next time I comment.

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Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. For meeting planners, our hotel and venue offerings are important factors in the final decision-making process, but we know that initial considerations often centre on whether the destination offers unique appeal.

Our campaigns are tailored to our key markets — both our media buying and our creative direction reflect the interests of our customers in those regions. For example, in mainland China we focus our marketing efforts on online and mobile solutions, with emphasis on social media engagement. In other markets, like Hong Kong, print and outdoor advertising still have an important role in the overall mix, so trams and the [Mass Transit Railway] remain good platforms to help drive brand awareness and tactical campaigns.

Depending on the region, celebrities can also add significant value to our messaging, just as in some markets, the traditional travel agent still has a part to play in influencing destination decisions. The bottom line is that we approach our target customers and geographic markets differently. The strength of these markets in and exceeded our expectations and we continue to be optimistic about the future of Macau as a MICE destination.