We cannot think that we can implement a team that is competitive from the beginning — that will be a mistake. So what we saw in London is what we already knew: that people love the game, to play the game, and to be part of this, but probably not at the level we want. Quantity is not bad but has to be improved. Quality there is big room to improve. I think we have to work at the top level. Were you happy with the way the Euroleague brand of basketball was received by British fans who are more familiar with the NBA?
Ferrer: We were happy with that. We really think that we have raised the profile of the Euroleague brand within the UK community and the UK basketball fan base. That also raised the profile of European basketball and the perceived quality by the fans in the UK. Bertomeu: Now we have several weeks to evaluate the details regarding the Final Four. Also we have to listen to feedback from the clubs. But definitely there are some initiatives that we have this year that we want to keep doing in the future.
I think that will take a couple of months to define but definitely we will have a concrete programme for Euroleague being in the UK market in the next years. That has to affect to the grassroots activities, but also the presence of our teams there. How [we do that] is something that we have to define, which also includes the Final Four [next year]. But definitely, the consequence of the experience is that our decision to come to the market was totally right.
With the Final Four, which is our top product, we had the opportunity to showcase our game and I believe it is a great opportunity and now we cannot lose.
We have to keep working. This has been the first step, it has been good, probably better than people expected, but now it is time to take advantage of this impact and to help the game to grow in the UK; how always has to be with our partners in the market, the ones who know exactly what has to be done on the ground. A tense race reflects the season as a whole, but Lewis Hamilton is worried - and with good reason. Everything you need to know to make sure you never miss a moment.
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